The video discusses the different understandings of time that people from different cultures have.
Specifically, it discusses the concept of linear time, which is common in the United States and many other Western cultures, and synchronic time, which is common in many Eastern cultures. Linear time is seen as a valuable commodity that should be used efficiently, while synchronic time is more flexible and cyclical.
The video highlights the importance of being aware of these different understandings of time when doing business internationally, and offers some tips for making the most of your business interactions when dealing with people from different cultures. These tips include calling ahead to confirm meeting times, setting aside extra time for meetings, bringing something to work on hale you wait, taking notes during meetings, and looking for business partners who you can meet in the middle.
